Generation Asia KOREA
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Is the recent globalsuccess of PSY, a fluke?
PSY isn’t the most strikingguy in terms of looks, not in the eyes of Koreans and other countries alike. Also,his recent song ‘Gangnam Style’ isn’t the most sophisticated piece of work nordoes his music video compare with the big blockbuster scale music videos of topglobal artists.
Then is the world-widePSY sensation, a pure luck that no one could have forseen?
The answer to thisrather random question can be found in the recent Generation Asia Korea Study. TheGeneration Asia Korea study delves in to the minds of young Koreans, a uniquegeneration that differs from the old generation who are used to uniform andcollective Confucius culture.
If other researchstudies conducted by marketers provided a small picture, delicately designed tomeet a specific purpose, the Generation Asia Korea Study offers a biggerpicture which helps to gain insights of the future generation right from theroots.
To answer the questionof “Is PSY’s success a fluke?” through this study,
Korea’s younggeneration go wild over unique personalities and passion, more so than perfect looksor big scale entertainment. They are a generation that cannot stand boredom, thatspend much of the day connected to SNS.
Perhaps PSY also saw thiscoming and his success was bound to happen.
As the Generation Asiabecome the thought leaders of our society, a second or third PSY-esque figures,even more phenomenal than the original can be anticipated.
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Graphic Design - joonghyun Cho
Editorial Design - joonghyun Cho
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Is the recent globalsuccess of PSY, a fluke?
PSY isn’t the most strikingguy in terms of looks, not in the eyes of Koreans and other countries alike. Also,his recent song ‘Gangnam Style’ isn’t the most sophisticated piece of work nordoes his music video compare with the big blockbuster scale music videos of topglobal artists.
Then is the world-widePSY sensation, a pure luck that no one could have forseen?
The answer to thisrather random question can be found in the recent Generation Asia Korea Study. TheGeneration Asia Korea study delves in to the minds of young Koreans, a uniquegeneration that differs from the old generation who are used to uniform andcollective Confucius culture.
If other researchstudies conducted by marketers provided a small picture, delicately designed tomeet a specific purpose, the Generation Asia Korea Study offers a biggerpicture which helps to gain insights of the future generation right from theroots.
To answer the questionof “Is PSY’s success a fluke?” through this study,
Korea’s younggeneration go wild over unique personalities and passion, more so than perfect looksor big scale entertainment. They are a generation that cannot stand boredom, thatspend much of the day connected to SNS.
Perhaps PSY also saw thiscoming and his success was bound to happen.
As the Generation Asiabecome the thought leaders of our society, a second or third PSY-esque figures,even more phenomenal than the original can be anticipated.
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Graphic Design - joonghyun Cho
Editorial Design - joonghyun Cho
